Top CEOs Are Turning to Thought Leadership. Why Aren’t You?
People engage with companies they can trust, but people trust people, not companies. Through executive thought leadership, CEOs build and lend trust to their organization.
Writing With Value — Finally, A Topic Having Nothing To Do With AI
Sure, AI can write 10,000 words on the Battle of Gettysburg, but no one will read past the first few unless they provide real value.
Seeing Ghosts: What Every Executive Should Know Before Hiring a Ghostwriter
Learn how to choose the right ghostwriter for your goals, voice, & budget — plus what to expect from the process, pricing, & partnership.
The Executive Byline: Why It’s Your Most Undervalued Asset
Thought leadership builds trust, visibility & impact in an authenticity-driven world. Learn how an executive byline amplifies those efforts.
How to Show Up Online Even When You’re Overwhelmed Offline
When building a portfolio of thought leadership, consistency isn’t always easy. Here’s our approach to showing up, even when it’s hard.
How To Build a Strong Portfolio of Thought Leadership (And What Is It Anyway?)
More than half of organizations are already pursuing a strategy of thought leadership to stay competitive. Here’s what it is and approaches that work.
From Cluttered to Clarity: The Power of Writing for Mental Well-Being
We know writing can build a brand and shape a business. Find out how it can also support your mental health and clarity.
Edelman says “We no longer trust traditional institutions to address our health.” But Health Leaders Can Still Win that Influence Back.
Edelman's 2025 Trust & Health report reveals declining trust in institutions, but offers an optimistic approach for leaders to reclaim their influence.
4 Ways to Use ChatGPT In Thought Leadership (& Only One Is About Saving Time)
I’ve written over 1000 articles on thought leadership. Here’s how I’m integrating ChatGPT to my advantage.
5 Lessons From the 2025 World Happiness Report That Impact Leadership
There’s still so much to cover, but we can get you started with our take on the executive summary.
St. Patrick’s Day—A Good Opportunity to Discuss Writing With Cultural Sensitivity
Every time I see insensitive representations in US celebrations of other cultures, I wonder: Does cultural sensitivity still matter?
Who the Heck Are You Writing For? Remember These 3 C’s to Empower Readers
“Amid the labyrinthine complexities of…” Yeah, I’m not reading that. Write what modern readers want to read.