Top CEOs Are Turning to Thought Leadership. Why Aren’t You?

People engage with companies they can trust, but people trust people, not companies. Through executive thought leadership, CEOs build and lend trust to their organization.

Graceann Barrett 8/4/25 Graceann Barrett 8/4/25

Seeing Ghosts: What Every Executive Should Know Before Hiring a Ghostwriter

Learn how to choose the right ghostwriter for your goals, voice, & budget — plus what to expect from the process, pricing, & partnership.

Graceann Barrett 7/21/25 Graceann Barrett 7/21/25

The Executive Byline: Why It’s Your Most Undervalued Asset

Thought leadership builds trust, visibility & impact in an authenticity-driven world. Learn how an executive byline amplifies those efforts.

Graceann Barrett 5/26/25 Graceann Barrett 5/26/25

How To Build a Strong Portfolio of Thought Leadership (And What Is It Anyway?)

More than half of organizations are already pursuing a strategy of thought leadership to stay competitive. Here’s what it is and approaches that work.

Graceann Barrett 4/28/25 Graceann Barrett 4/28/25

Edelman says “We no longer trust traditional institutions to address our health.” But Health Leaders Can Still Win that Influence Back.

Edelman's 2025 Trust & Health report reveals declining trust in institutions, but offers an optimistic approach for leaders to reclaim their influence.

Graceann Barrett 4/14/25 Graceann Barrett 4/14/25

4 Ways to Use ChatGPT In Thought Leadership (& Only One Is About Saving Time)

I’ve written over 1000 articles on thought leadership. Here’s how I’m integrating ChatGPT to my advantage.

Graceann Barrett 3/3/25 Graceann Barrett 3/3/25

Wanted: Women-Owned Business Seeks Women Thought Leaders to Even Out the Digital Playing Field

Women leaders deserve to leave behind a digital legacy representative of our equi-capable reality.

Graceann Barrett 2/17/25 Graceann Barrett 2/17/25

From the Pen to the People—Why Even Presidents Hire Ghostwriters

Any leader with aspirations to leave behind a legacy that others will share, remember, and act upon would be wise to take a page from American presidents—hire a ghostwriter.

Graceann Barrett 1/6/25 Graceann Barrett 1/6/25

The Power of the Written Word for New Year’s Resolutions and Thought Leadership

Writing and publishing thought leadership can build brand awareness, shape public opinion, and inspire change but, just like New Year’s resolutions, those goals take more than a pen and paper (or, these days, a computer and screen) to achieve. Here’s how writing thought leadership can make a real impact.