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Edelman says “We no longer trust traditional institutions to address our health.” But Health Leaders Can Still Win that Influence Back.
Thought Leadership Graceann Barrett 4/28/25 Thought Leadership Graceann Barrett 4/28/25

Edelman says “We no longer trust traditional institutions to address our health.” But Health Leaders Can Still Win that Influence Back.

Edelman's 2025 Trust & Health report reveals declining trust in institutions, but offers an optimistic approach for leaders to reclaim their influence.

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4 Ways to Use ChatGPT In Thought Leadership (& Only One Is About Saving Time)
Thought Leadership, Writing Tips Graceann Barrett 4/14/25 Thought Leadership, Writing Tips Graceann Barrett 4/14/25

4 Ways to Use ChatGPT In Thought Leadership (& Only One Is About Saving Time)

I’ve written over 1000 articles on thought leadership. Here’s how I’m integrating ChatGPT to my advantage.

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The 2025 World Happiness Report Is Out! Here Are Some Lessons It Teaches On Leadership
Thought Leadership Graceann Barrett 3/31/25 Thought Leadership Graceann Barrett 3/31/25

The 2025 World Happiness Report Is Out! Here Are Some Lessons It Teaches On Leadership

There’s still so much to cover, but we can get you started with our take on the executive summary.

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From the Pen to the People—Why Even Presidents Hire Ghostwriters
Graceann Barrett 2/17/25 Graceann Barrett 2/17/25

From the Pen to the People—Why Even Presidents Hire Ghostwriters

Any leader with aspirations to leave behind a legacy that others will share, remember, and act upon would be wise to take a page from American presidents—hire a ghostwriter.

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The Power of the Written Word for New Year’s Resolutions and Thought Leadership
Thought Leadership Graceann Barrett 1/6/25 Thought Leadership Graceann Barrett 1/6/25

The Power of the Written Word for New Year’s Resolutions and Thought Leadership

Writing and publishing thought leadership can build brand awareness, shape public opinion, and inspire change but, just like New Year’s resolutions, those goals take more than a pen and paper (or, these days, a computer and screen) to achieve. Here’s how writing thought leadership can make a real impact.

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From Bedford Falls to Whoville: What Holiday Classics Teach Us About Evergreen Thought Leadership
Thought Leadership, Writing Tips Graceann Barrett 12/9/24 Thought Leadership, Writing Tips Graceann Barrett 12/9/24

From Bedford Falls to Whoville: What Holiday Classics Teach Us About Evergreen Thought Leadership

What is it about our favorite holiday movies that entertain, inspire, strike emotional chords, and continue to resonate year after year, and how can their great storytelling teach us to craft more impactful thought leadership?

Read More

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